The Campaign
PPC’s 2018 World Cup campaign accompanied its sponsorship of the Rest of Africa broadcast.
PPC / Advertising / Broadcast sponsorship
A place in the game
Emotive storytelling within a multi-part campaign supporting PPC’s World Cup broadcast sponsorship.
The Creative Approach
The profile presents an emotive, multi-faceted campaign, with campaign material including The Peter Ndlovu Story.
The Execution
The campaign’s regional scope covered East, Central and Southern Africa. The supplied portfolio includes the broadcast creative reference shown here.
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