VALUE FOR MANYAN ADRENALIN SOCIAL ENTERPRISE
Opportunity grows
when we grow
together.
Connecting people, enterprise and possibility. Mina Lawe brings communities together with the tools to build stronger livelihoods.
Watch the introduction 2:03
ME AND YOU
A simple idea.
A bigger possibility.
Ini newe in Shona. Mina lawe in Ndebele.
Both mean “me and you”.
Rooted in ubuntu / hunhu — “I am because we are” — Mina Lawe is a Zimbabwean social enterprise built around shared progress. It connects smallholder producers and micro-businesses with information, finance, training, markets and a voice.
Each part supports the next: people save together, build their businesses and reach new customers. The ambition is lasting opportunity for the people creating value in their own communities.
ROOTED IN COMMUNITY
A foundation built
since 2017.
Beginning with community savings clubs, the programme has brought producers together across rural and peri-urban Zimbabwe.
- 21,000+
- producers organised into savings clubs
- 97%
- of those producers are women
- 9
- districts reached by the programme
THE INTRODUCTION
Meet Mina Lawe.
See the idea, the people and the connections behind the ecosystem.
HOW IT WORKS
One ecosystem.
Connected opportunities.
Enterprise needs more than a good idea. Mina Lawe brings the practical support around it into one connected system.
- 01
Come together.
Community savings clubs create a foundation of trust, shared discipline and collective ambition.
- 02
Access the tools.
Relationships with delivery partners open routes to finance, business knowledge and training.
- 03
Reach the market.
Branding and routes to market help locally made products connect with customers beyond the producer’s immediate community.
- 04
Share a voice.
A magazine in Shona and Ndebele gives members useful information and a platform for their stories, ideas and successes.
THE NEXT CHAPTER
Local enterprise.
A wider network.
The next phase envisages a network of branded container tuckshops, run by local entrepreneurs and supported through shared supply, finance and business support.
Building on the savings-club foundation, the planned network would create new retail opportunities and more shelf space for locally produced goods. It is an extension of the ecosystem — another way to turn community connections into economic opportunity.
WHY IT BELONGS IN THE ADRENALIN STABLE
Ideas that do
more in the world.
Mina Lawe puts Adrenalin’s capabilities in strategy, branding, media and storytelling to work in the real economy.
By connecting community ambition with commercial partners, it turns an idea into a platform for enterprise. The aim is shared value: stronger businesses and livelihoods for members, meaningful opportunities for partners, and a sustainable enterprise within Adrenalin.
For an ideas company, this is creativity with a practical purpose — building the connections that help people move forward.
A world of its own.
Mina Lawe will have its own dedicated website for its community, customers and partners.
Dedicated website coming soon.
For partnership enquiries, contact Adrenalin ↗